· ARC'TERYX
Films for Veilance's winter line, shaped by the brand's own seasonal campaign films. Each plays in place with its boards, and each can be made hybrid: real people and real backgrounds on camera, the rest of the world built around them.
One man crosses one compressed city day: morning rain, crowd, wind, and the sky breaking at blue hour. Everything around him changes state; he never does. Wordless, carried by sound. The Monitor Down Coat is the still point.
A certification film. In a bare concrete hall, the Diode Jacket passes its trials on analog steel rigs: rain, wind, reach. Each trial match-cuts to the same motion out in the city, and the final trial is the city itself: an ordinary Tuesday, passed without anyone noticing.
A city painted in living ink. Everything the rain touches bleeds: awnings run, crowds soften into wash. One figure in the coat stays crisp; the ink beads and rolls off him. At the end, the ink he shed settles into the wordmark.
Key art for Veilance: posters in one voice. Each pairs one image with one line, set in real type with the wordmark. They run as out-of-home, social frames and page art.
Veilance can take this work at three scales. Each one is scoped with you, case by case.
The collection film alone, finished with its stills, sized for every placement.
This page's full slate: three films, four stills, cutdowns and sizes, delivered over a 90-day window.
A standing lane: each collection drop gets its film and key art the week the lookbook lands.
THE WINDOW · FROM GO: FILMS IN WEEK ONE · STILLS THE SAME WEEK · CUTDOWNS AND SIZES FOLLOW
Production can run hybrid at any scale: real people and real locations filmed practically, the rest of the world built around them to keep the shoot small and the budget efficient.
Veilance reviews everything on this one link; it never changes, and new work lands here as it finishes.
Three campaigns from the record. Each film plays here; each card opens its full case study. One is exactly this hybrid approach: a real actress untouched while her world was built around her.
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News
In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. "Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster
In · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.
Out · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.
The result · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.
RitualAds has built for Reebok, Guess Jeans, LESET, The Great, Patagonia and Oakley, among others in fashion and sport.
RitualAds is the engine behind campaigns and previsualizations for Reebok, Guess Jeans, LESET, The Great, The North Face, Patagonia, and 6 more.
Every film here can finish as a hybrid production, real talent in real places with the built world around them. New work lands on this page as it finishes; the link stays the same.